The Entrepreneurial Journey of Alexandre Gama

Alexandre Gama is of Brazillian origin and he was born in June 1958. He is a successful entrepreneur, and this is evident from his position as the founder and CEO of Neogama. Neogama is one among the top advertising agencies in Brazil and Alexandre is also proud to be their CCO. Alexandre plays a major role in shaping and directing the company. His expertise is in communication and advertising industry.

Alexandre Gama was only 24, when his advertising career took off and he began with a job as a creative and copywriter at Standard Ogilvy and Mather. This was after he attained his degree in advertising and communications from the reputable Armando Alvares Penteado Foundation. This marked the beginning of his entire career. Later on he worked at some agencies and his main roles included copywriting and being a creative executive director. He was also a shareholder in some of these agencies and the CEO in others such as Young and Rubicam.

In 1996, Alexandre became member of the Global Board and led the global network of agencies in his position as the Global Chief Creative Officer. Three years later he started his own agency, Neogama. It has grown to be successful to the point of winning a Lion in the Cannes Festival where he happened to be the first Brazilian to present a Master Class.


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